04 Nov 2010 New Desert Fantasy flavour from Liqui-Fruit

Liqui-Fruit has introduced Desert Fantasy, a limited edition blend of “nothing-but-fruit, mixed with loads of innovation, a dash of pure tongue-in-cheek and a touch of true fantasy.”

According to the company, the Liqui-Fruit New Flavour Squad scoured the country in search of an exciting fruity and innovative thirst quencher and discovered a new fruit species, hybridiuslikwisfruiti, with a  juice that’s described as orange-y, with a top note that is berry-like, yet at the same time mango-ish. It contains no added sugar, preservatives or colourants.

According to Karen Veysey, Liqui-Fruits brand manager, the new, innovative flavour concept was inspired by the recent TV commercial. “The addition of Desert Fantasy draws heavily on the refreshment and fantasy image that is so much a part of the brands essence. It is unique and will not only add excitement to our consumer offering, but will also bring life, to the entire long-life juice aisle this summer,” she says.