06 Oct 2025 New Dairy Milk bar reflects the times

Cadbury South Africa unveils the new 12g Dairy Milk Bar.….

Clever Mondelēz International to bring a new version of its classic Cadbury Dairy Milk to market – one that reflects the inflationary effects on the cocoa supply chain and SA consumers’ tight pockets.

Introducing the Cadbury Dairy Milk 12g bar

Smooth, creamy, and wrapped in the brand’s iconic purple packaging, this mini-portioned slab delivers the full Dairy Milk taste experience and is now in a size designed to make indulgence an everyday possibility.

“At just R5, the 12g bar makes Cadbury Dairy Milk more accessible to more South Africans, making it the affordable format in the Cadbury portfolio. With 8 in 10 South Africans saying they seek out little treats to brighten their day, this bar responds directly to consumer needs for accessible joy in challenging times,” says Nomawethu Ngadlela, Chocolate Portfolio Category Lead for Sub-Saharan Africa.

“South Africans are navigating tough times,… The Cadbury Dairy Milk 12g Bar is perfectly portioned to satisfy a craving without guilt and affordable enough to put everyday joy back within reach. Because it’s available everywhere from major wholesalers to local spaza shops, it’s a treat that truly fits into your lifestyle, your budget, and even your pocket.

“As Cadbury South Africa continues to innovate, the company looks forward to creating even more ways for South Africans to share, celebrate, and enjoy life’s everyday moments of happiness, whether big or small,” she adds.

The Cadbury Dairy Milk 12g bar is available nationwidefrom September 2025 at an RSP of R5 across: major national wholesalers and local spaza shops.

Source: Mondelēz International