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Nestlé’s new cat food a boon for allergic owners

Nestlé Purina has developed the first and only cat food that reduces the allergens in cat hair and dander.

Nestlé’s new cat food, Purina Pro Plan LiveClear is a 100% complete, nutritious and balanced dry cat food that significantly reduces the allergens in cat hair and dander in as little as three weeks when fed daily, says Purina.

The breakthrough product stems from more than a decade of research dedicated to finding a safe, effective way to improve quality of life for cats and their owners.

As many as one in five adults worldwide are sensitised to cat allergens, and this limits interactions with cats.

Current methods for managing cat allergens often include limiting time with the cat, isolating the cat in the home or removing the cat altogether.

The problem is not hair

“Many people think that cat hair is the root of their problem,” explains Ebenezer Satyaraj, PhD, immunologist for Nestlé Purina Research and lead investigator for the research.

“It’s actually what’s on it – the major cat allergen called Fel d 1, a protein that cats produce naturally in their saliva.”

Fel d1 is an allergen produced by all cats – regardless of breed, age, hair length, hair colour, sex, or body weight.

Produced primarily in cats’ salivary and sebaceous glands, Fel d1 is transferred to a cat’s hair and skin during grooming, and is then dispersed in the environment via hair and dried skin flakes.

Pro Plan LiveClear’s key ingredient is a specific protein sourced from eggs. When cats eat LiveClear, the protein binds to the Fel d 1 and safely neutralises it in the cat’s mouth.

By reducing active Fel d 1 in the cat’s saliva, it reduces the allergen that is transferred to the cat’s hair and dander when they groom. This, ultimately reduces the allergen in the environment without impacting the physiology of the cat.

Source: Nestlé

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