22 Apr 2015 Nestlé launches Bar-One cereal

Just when you thought all cereals were doing their damndest to look healthier and ‘natural’, along comes Nestlé with a contrary indulgence launch, taking its popular Bar-One confectionery brand into the cereal aisle.

Says the Nestlé website:

“It’s the traditional cereal that you know, love and appreciate taken to the Next Level. It’s the taste of awesomeness and your any-time-of-the-day snack and fits perfectly well into your lifestyle.

“Bar-One cereal is here and there are a few things you ought to know about it.

*        It’s made with whole grain for energy

*        It’s a source of 7 vitamins and minerals

*        And it’s manufactured right here in South Africa

“Last but not least, wait for the radical and explosive taste of the crunchy chocolate & caramel-flavoured pieces”

According to the product’s Facebook page, a 30g serving of Bar-One cereal without the milk contains only 9g of sugar (just less than 2 tsps).