Naughty, not evil: SA’s okja launches new clean label Chocolate Hazelnut Spread

Trendy SA brand, okja, has launched a decadent breakfast favourite – with a twist: Chocolate Hazelnut Spread sans a controversial ingredient.

“How is it that in 2021 the current Chocolate Hazelnut Spreads on offer have more palm oil in them than hazelnuts? We’ve tried harder – okja’s new offering boasts none,” says the company. It contains sunflower oil instead.

The spread is manufactured in Italy due to its consistent quality. “Italy is the birthplace of chocolate hazelnut spread, so they know how to do it right,” says okja.

The clean label, plant-based food and beverage brand was launched in 2019 by serial entrepreneurs, Rui Esteves and David Chait, and has gone on to garner a popular following amongst Gen Z and Millennials with its iconic range of oat milks in bright and bold packaging.

Visit any popular coffee shop or deli in Cape Town CBD and it’ll be hard to miss their signature blue cartons lined across countertops and shelves.

“It has been a welcome change to the same-y looking brands that add to the clutter in grocery stores. Just one scroll through our (almost 300) reviews on Takealot and you’ll soon find out that people really really love our stuff – and our chocolate spread promises to be no different.” says the PR.

“Glancing at the label, one immediately notices the lack of palm oil – a controversial ingredient in most other chocolate hazelnut spreads available. It also of course contains no dairy or flavourings.”

okja Chocolate Hazelnut Spread is available from Takealot, selected SPAR stores, Faithful to Nature, as well as popular delis such as Giovannis. Retailing for between R69.99 and R74.99, it is also available from the okja café in Camps Bay.

About the founders: Rui Esteves and David Chait

The duo have built successful companies to scale, including Vida E, Africa’s largest coffee brand and Mr Delivery, South Africa’s largest instant delivery network, which was acquired by Naspers. Rui and David came back together in 2019 to build Okja, a cool clean label food brand focused on Gen Z and millennials.