27 Oct Mondelez launches Barni children’s biscuit brand in SA

Mondelez International is launching its bear-shaped sponge snack brand, called Barni, in South Africa … it was described in the UK when it was launched there in 2013 (but spelt Barny) as “its most significant NPD in the biscuit category since Belvita”.

Says the press release:

Mondelez Barni is a delicious playful bear shaped sponge cake with a yummy hidden chocolate centre, providing a little discovery in every bite.

The age of discovery is fundamental to a child’s cognitive development, for this reason Barni focuses on fuelling life’s small adventures by making learning and discovering the world fun for kids.

Barni fits perfectly into the hands of little ones and is perfect for children ages three to school-going ages. The spongy bear cake with a soft, chocolate centre is a mouth-watering treat that invites kids’ imaginations to explore, while it feeds their body with the familiar ingredients moms use in their kitchens – flour, eggs, milk and chocolate.

Barni is available in a convenient pack size, is individually wrapped for freshness and hygiene and contains no colourants, preservatives or trans fats.

“We believe that young children learn and develop through play. They have a natural curiosity to explore, and Barni feeds their imagination to help them discover the world as they grow up,” says Grant Van Niekerk, Category Director: Biscuits and Beverages at Mondelez SA.

Backed by a marketing campaign, Barni will be available in stores nationwide from beginning of October 2015 and will be available as single units or in a box of five, with a recommended retail price (RRP) of R5.99 and R27.99, respectively.

When launched in the UK, Barny was a big success, clocking up £3.9m in sales in its initial six-month launch period that was backed by a substantial marketing campaign.