08 Apr 2014 Lurpak’s epic ‘food porn’ advertising

A look at Lurpak’s advertising reveals that this Danish brand has a thing for making food look out of this world. From super slow-motion to creative close-ups, its ads are the avant-garde of gastro-advertising. Check out it’s latest one…

THE latest Lurpak ad for Arla Foods is is in a galaxy all its own – an other-worldly look at its new Cook’s Range of products and created by agency Wieden + Kennedy London and director Dougal Wilson.

The surfaces of pastry and broccoli look like destinations for the Starship Enterprise, potatoes as meteors and a carrot plays the role of a rocket.

The agency says the idea behind the spot started when they compared the pioneering spirit of people who cook to that of famous adventurers.

“True cooks constantly strive for more and push themselves further because they know the greatest dinners are yet to be had,” it has said. “We were studying famous inspirational speeches from the likes of Churchill, Kennedy and Obama and throwing them against incredible imagery of food and adventure. That was when something sort of clicked.”

What a great ad! Do watch…. and see more here: http://www.lurpak.co.uk/uk/our-advertising

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Source: Fast Company