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08 Apr Lurpak’s epic ‘food porn’ advertising

Posted at 09:37h in Food Marketing Innovation and NPD by admin 0 Comments

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A look at Lurpak's advertising reveals that this Danish brand has a thing for making food look out of this world. From super slow-motion to creative close-ups, its ads are the avant-garde of gastro-advertising. Check out it's latest one...

21 Feb Food giants are trimming costs – but not advertising

Posted at 06:39h in Top International Stuff by admin 0 Comments

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In the face of tough economics and stiff competition from fresh foods and smaller brands, the likes of Kraft, Kellogg and Mondelez have committed to more cost-cutting and more targeted digital marketing.

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08 Feb Food-beer ads voted tops in Super Bowl Sunday 2012 ad fest

Posted at 06:41h in Food Marketing Innovation and NPD by admin 0 Comments

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Two American football teams are not the only focus of Super Bowl Sunday in the US of A in early February. As eagerly anticipated are the Super Bowl's famous commercial breaks - going at up to $3,5 million for a 30 second slot...

08 Apr Lurpak’s epic ‘food porn’ advertising

21 Feb Food giants are trimming costs – but not advertising

08 Feb Food-beer ads voted tops in Super Bowl Sunday 2012 ad fest

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