Love Beets come to SA

Love Beets, an international range of convenient, flavour-infused beetroot products, is now being produced locally and recently hit the South African market.

The local launch has been made possible because of a collaboration between brand parent company in the UK, G’s Fresh Limited ,and South African fresh produce farmer and distributor, Laastedrif.

“Being approached by G’s Fresh Limited to become their partner locally for Love Beets is an exciting opportunity,” says Roussow Cillie, head of Laastedrif South Africa. .

“We have worked for many years in growing beetroot and are delighted to be involved with Love Beets, giving the SA food market a unique offering with a variety of new formats and flavours.”

Love Beets products currently include flavour-infused baby beets, ready-to-eat steamed beets and pickled beets.

They’re available at selected Pick n Pay and Checkers stores nationwide.

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