04 Sep 2025 Lay’s introduces new premium kettle-cooked range to SA

Here’s a move that will stir National Brands, owners of Willards and the Flanagan brand…. Big Chip just entered the same space!

Lay’s has launched an all-new Kettle Cooked range, a premium crisp that “elevates everyday snacking with bold, artisanal-inspired flavours and a crafted crunch”.

More than just a crisp, says PepsiCo SA, “Lay’s Kettle Cooked redefines indulgence, combining quality with unforgettable taste” adss the PR.

The range is available in three distinct flavours, Seared Rib Eye & Mushroom, Sea Salt & Black Pepper and White Cheddar & Cranberry.

“The launch of Lay’s Kettle Cooked is about celebrating craftsmanship and flavour,” says Tongase Dhlakama, Potato Chips Marketing Lead for PepsiCo South Africa.

“Each crisp is thick-cut and kettle cooked to perfection, delivering a crunch and taste that resonate with consumers who are looking for something more premium in their everyday moments.”

With its bold flavours, crafted texture, and premium appeal, Lay’s Kettle Cooked look set to spark a new chapter in the South African snacking experience.

Lay’s Kettle Cooked is now available nationwide at selected retailers

Source: PepsiCo SA