02 Nov 2025 KitKat Tablets/Slabs hit SA
Announced in February this year, and just officially launched in SA – here’s an indulgent new way to ‘have a break’….
Blending creamy fillings, marbled chocolate and that iconic crispy wafer, this new version KitKat is designed to be savoured and shared.
More than half of SA’s adult population have eaten some form of chocolate in the past month, according to a Verified Market Research report. Chocolate also makes up over 50% of the country’s total confectionery consumption, with the market set to continue growing steadily in the years ahead.
While South Africans are clearly chocolate fans, the type of treats they’re craving is changing.
“The journey to KitKat Slabs [Tablets elsewhere] has been shaped by clear consumer insights,” says Category Marketing Manager for Confectionery at Nestlé ESAR, Robin Lesch.
“We have seen a consistent shift towards premiumization, with younger audiences seeking multi-sensory products that deliver on taste, texture and visual appeal. At the same time, consumers are demanding brands that offer playful self-expression while still meeting their need for indulgence and quality.
“KitKat Slabs were developed in direct response to these trends, signalling our commitment to evolve with our consumers and to continually redefine what a chocolate break can mean in today’s culture.”
A new way to break
The KitKat Slabs range introduces South Africans to a richer, more expressive chocolate break. Unlike traditional slabs, the new KitKat Slabs combine the brand’s iconic crispy wafer with creamy fillings and visually striking marbled chocolate.
Kina Mkhize, Senior Brand Manager for Nestlé KitKat (ESAR), says: “South Africans are hungry for bold flavours and playful experiences and this launch arrived at the perfect time to inspire people to take a well-deserved break.
“With KitKat Slabs, our goal was to evolve the meaning of the break for today’s consumer. In today’s fast-paced world, people often forget to pause, especially as the year draws to a close and fatigue sets in. Slabs were created as a reminder to reclaim those moments. They’re designed for sharing, for self-expression and for celebrating life’s little breaks in a way that feels uplifting.”
The new KitKat Slabs range is available in:
- Double Chocolate; an indulgent cocoa layers for chocolate lovers who want it all.
- Salted Caramel; a smooth caramel flavour paired with KitKat wafer and marbled chocolate.
- Hazelnut; a rich hazelnut taste balanced with creamy textures and wafer crunch.
Source: Nestlé ESAR (East & Southern Africa)
Related reading:
Nestlé taps into rapidly growing segment with new KitKat tablets
Tablets are the second most popular chocolate format in the European chocolate market, valued at CHF 7.5-billion ($8.32bn), and have grown by over CHF 1.4-billion ($1.15bn) over the past two years.