KitKat cereal to launch in the UK

Just when most HFSS brands are looking to change their ‘bad’ clothes, along comes news of the launch of KitKat Cereal, a new breakfast option which brings the taste of the popular chocolate bar straight to consumers’ cereal bowls.

But, yummy! Which kid or adult could resist these!

Created by Nestlé Cereals in partnership with Nestlé’s chocolate development team, the cereal maintains the essence of the much-loved original chocolate bar. The crispy cereal squares provide the taste of chocolate and wafer, so familiar with from its hugely popular snack bar format.

The newest addition to the Nestlé Cereals’ portfolio is made with a milk chocolate flavoured coating and is a source of five B vitamins, calcium and iron.

“KitKat Cereal makes the perfect addition to your morning routine. As well as being oh-so chocolatey and tasty, these crunchy cereals are also nutritious, as they are made with wholegrain and are a source of vitamins and minerals. What’s more, they are made using sustainably sourced cocoa,” it sings on its website.

“We’re delighted to announce the partnership between Nestlé Cereals and KitKat,” Sarah Fordy, head of marketing at Cereal Partners UK & Ireland commented.

“This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”

KitKat Cereal is set to be available at major retailers from mid-April.