Kellogg’s separates into two companies as cereals and snacks split

The board of directors of Kellogg’s has given the green light to its planned division into two separate public companies…..

The Kellogg Company will be no more, with confirmation that it is to be split in two: Kellogg Kellanova, which will focus on snacks and emerging markets and WK Kellogg, which will retain the cereals businesses.

The separation is expected to be completed on October 2, creating two “stronger, more focused companies.”

Kellanova will be the larger business, with projected net sales of $13.4 to $13.6-billion and WG Kellogg will have projected net sales of approximately $2.7-billion. 

Kellanova will comprise snacks, international cereals, noodles and frozen foods, with 50% of sales coming from five brands, including Pringles, Cheez-It, Rice Krispies Treats, Pop-Tarts and Eggo; while WK Kellogg will build on its portfolio of “iconic cereal brands” – such as Frosted Flakes, Special K and Froot Loops.

Kellogg shareowners will receive one share of WK Kellogg Co for every four shares of Kellogg Company they own. Kellanova will continue to trade on the New York Stock Exchange under the ticker symbol “K”, while WK Kellogg will trade under the ticker symbol “KLG” –  named after its founder Will Keith Kellogg.

“After more than a year of comprehensive planning and execution, we are more confident than ever that the separation will produce two stronger companies and create substantial value for shareowners,” says Steve Cahillane, chairman and CEO at Kellogg’s.

International snacks giant 

Kellanova, the new company that will emerge from the split of Kellogg Company, will strongly focus on snacks and emerging markets, with brands that have ample room for growth. 

“We are looking forward to a new era as Kellanova, marked by a more growth-oriented portfolio, a renewed vision and strategy and an energized organization grounded by a winning culture and our founder’s values,” notes Cahillane, who will remain chairman and CEO of Kellanova. 

“These elements build on what has already been a track record of strong and consistent financial performance for the Kellanova portfolio.”

In 2022, international snacks and emerging markets collectively represented about 80% of Kellanova’s net sales. International cereal is another key segment for Kellanova, representing about 20% of its net sales last year.

Classic cereals

WK Kellogg will aim to boost its competitiveness, profitability and cash flow by focusing on its traditional cereal brand and leading market share in North American cereal, as well as by aligning its commercial strategy and execution and modernizing its supply chain. 

WK Kellogg plans to improve its margins through supply chain innovation and stable top-line growth.

“WK Kellogg Co has a 117-year legacy of innovation and the soul of a start-up, with an organization incredibly energized by our future, ”remarks Gary Pilnick, who will serve as WK Kellogg, Chairman and CEO following the separation.  

“As a standalone company, we will benefit immediately from the executional advantages of increased focus and end-to-end integration, while we modernize our supply chain and substantially improve our profit margins. We’re on a profitable journey to take this great business to the next level.”

Spin-off timeline

On June 21, 2022, Kellogg Company announced that its Board of Directors had approved a plan to pursue a separation of its North American cereal business (“WK Kellogg”) via a tax-free spin-off.

Initially, the business was to be divided into three companies – Global Snacking, North America Cereal and Plant –; however, the company decided not to create an independent plant-based business earlier this year. 

South African perspective

While the company’s corporate name has changed to Kellanova, the Kellogg’s brand will remain on its products around the world. In South Africa, Kellanova will continue to be powered by brands including Kellogg’s Corn Flakes, Coco Pops, All-Bran, Granola, Rice Krispies, Special K, Pringles, Noodles Pringles, and others. 

“As a standalone company, Kellanova will benefit from greater operational focus and fit-for-purpose strategy and resource allocation, investing behind its differentiated brands to deliver consistently strong net sales and earnings growth over time. and we’re excited to enter this new era.” said Philip Nieman, Kellanova South Africa, General Manager.


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