GlobalData’s Favourite F&B Innovations of 2018
In a fascinating and creative report, GlobalData’s industry experts have selected their favourite innovations of 2018 and analysed why these stand out in their ability to connect with consumers. It’s FREE to download, too!
The insights on the products and services covered provide inspiration for how companies across FMCG markets need to evolve and also predict what characteristics winning products will have in 2019.
From innovation to action: The 2018 report also provides inspiration in achieving five common goals in product development across the FMCG sectors:
- Innovate in flavour to create sensory excitement.
- Adjust ingredients, formulas, or the production process to add functionality.
- Develop packaging to create more benefits.
- Use marketing and positioning techniques (eg on-packing marketing, social media campaign) to stand out.
- Use technology to streamline processes and reach new audiences.