15 Jan 15 Full cream products are in favour, says Clover
Consumers are buying more of Clover’s full cream products and slightly fewer of its low fat offerings, says CEO Johann Vorster. Promulgated and hugely popularised in SA by sports scientist Prof Tim Noakes, a low-carbohydrate, high-fat eating plan has been widely adopted by SA’s middle classes, compelling retailers and restaurants to cater for changing preferences.
Woolworths in October last year launched a “Carbclever” range of foods which excludes ingredients high in carbohydrates, such as potatoes, rice, wheat, grains and legumes.
“They are instead packed with seasonal vegetables, delicious creamy sauces — like coconut-cream curries and cheese sauce — and spicy accompaniments for full-on flavour,” Woolworths said when launching the range.
Vorster said in a recent interview with Business Day that Clover had noted a slight shift in consumer preferences from its low fat products to full cream ones.
The dairy products and beverages company buys about a quarter of SA’s raw milk from farmers and makes products such as butter, milk, and cheese. As of this year, it also makes custard, yoghurt, and desserts.
“We see our full cream milk picking up,” he said, adding that Clover’s cream sales were strong over the festive season.
Clover’s butter spread brand, Butro, was also performing well, Vorster said, noting that a few years ago dieters were against fat, though many now see sugar as a bigger problem.
The low-carbohydrate, high-fat eating plan, or “banting” diet, often includes large amounts of full-fat dairy.