New look Fritos range 2015

Fritos packaging gets a revamp

Simba has revitalised the look of Fritos, its popular corn chip brand, giving it a fresh new look to drive additional interest and engagement in the snack aisle.

The packaging re-launch is focused on refreshing the range of fun and flavourful corn chips to address consumer needs while boosting brand exposure in retail outlets. The revamped Fritos range now features a clean, clear and distinguished design with a more prominent logo.

Available in three flavours, Barbeque, Tomato and Sweet Chilli, Fritos new packaging design offers consumers an authentic and memorable pack with strong flavour and format visuals.

Makhotso Fako, brand manager for Fritos comments: “In line with global trends, the bright new Fritos packaging brings a contemporary style to the range, keeping it fresh and exciting, which research has shown will offer greater appeal and resonate with South African shoppers. The revamped look will assist the brands continued growth by creating a stronger in-store impact via increased on-shelf visibility and easier range navigation.”

The brand packaging re-launch will be supported by PR and in-store branding.

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