07 Apr 2024 FREE! Mintel showcase report on cutting-edge foodbev innovations

Mintel’s Most Innovative report is a showcase of some of the most novel, disruptive and compelling products launched globally in the last year. Here’s why you should download it….

From cutting-edge technology applications to sustainable solutions, these everyday products selected by Mintel’s experts redefine possibilities, helping to inspire and shape future innovation and ingenuity of consumer packaged goods.

The food and drink industry stands at the forefront of innovation in today’s fast-paced consumer market. However, new product development has stalled in recent years, leaving brands in need of guidance on how to move forward.

From rapidly shifting consumer preferences and rising concerns about the economy, sustainability and AI to a disrupted supply chain and market saturation, the reasons behind the slowdown are numerous, interconnected and complex.

The products highlighted in the report are standout examples of brands adapting to the evolving trends to deliver success across the ever-changing food and drink environment.

Do not think of this is just a celebration of ‘newness’. This isn’t another list of top sellers or biggest marketing budgets. Rather Mintel asserts, it’s Most Innovative report shines a spotlight on products, taking a tangible step forward in creativity, enterprise and disruption.

Here’s a snapshot of one featured product…