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Super Bowl Doritos ad

08 Feb 2012 Food-beer ads voted tops in Super Bowl Sunday 2012 ad fest

Posted at 06:41h in Food Marketing Innovation and NPD by
Two American football teams are not the only focus of Super Bowl Sunday in the US of A in early February. As eagerly anticipated are the Super Bowl’s famous commercial breaks – going at up to $3,5 million for a 30 second slot to an audience of more than 111 million fans this year, advertising is now centre-field before the game, during the broadcast and for several days after the winning team lifts the trophy. In an on-line Ad Meter poll, a Doritos’ ad, devised by a member of the public in a Frito-Lay competition with a $1-million prize, garnered the most votes.
After nearly 500 000 votes, this grandmother and baby combo shot straight to the top of ratings.

Placing a close second in Ad Meter was Anheuser-Busch’s beer-fetching dog, Weego, now a hit on Facebook.

Bud Light’s Weego continues to fetch buzz

Weego, the terrier mix rescue dog that starred in Bud Light’s Super Bowl commercial, has inspired nearly 2.5 million “likes” on the Facebook page highlighted at the end of the ad. Visitors learn about Weego’s rescue and training, and that Bud Light is donating up to $250 000 to the Animal Rescue Foundation. 

Other food-bev ads….

Additional Stuff

Read about the role of social media in this advertising phenomena

View all the Super Bowl 2012 ads here

This year’s Super Bowl commercials will lack the element of surprise, notes The New York Times, part of a broader media trend toward pre-releasing content to consumers.

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