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Japanese sampuru

Fake food in Japan: the world’s most delicious looking plastic

If you have ever been to Japan, you might have seen plastic models of food in the windows of restaurants, displaying the edible counterparts that lie within. These are called ‘sampuru’ or ‘sample’ and have been part of the Japanese economy and food culture for nearly one hundred years.

Sampuru have a long history, but this industry soared in the 1950s after Americans flooded Japan in post-war times. None of the Japanese restaurants had any English on their menus, and at the time, colour photography was still not an accessible option of advertisement.

These plastic replicas were the perfect alternative, and survive and thrive today.

The video below is worth a watch …. And read more on their background here….

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