16 Feb 2025 Fabulous sweets & snacking innovation at ISM 2025

The global sweets and snacking industry met up in Cologne earlier this month…. and it was bursting with innovation as manufacturers adapt to changing consumer trends…

ISM in Cologne confirmed its position as the leading trade fair of a flourishing global sweets and snacks industry from 2 to 5 February 2025 – and impressively demonstrated that the industry is full of optimism and innovative spirit in spite of all the challenges.

Each year, the New Product Showcase takes centre stage – and it’s no surprise why. This is where the most exciting ideas and innovations in the confectionery and snack industry get the spotlight they deserve.

As a highlight of ISM and ProSweets Cologne, it’s more than just an exhibit; it’s a trendsetter for the entire industry. In addition to current trends such as sustainability, transparency, health, functionality and new combinations of different aromas or textures, the classic sweets and snacks were also the centre of attention.

The “Snacks on the go” trend, which involves conventional meals being replaced by practical in-between meals, is reflected by many of the new products.

At the heart of this showcase is the New Product Showcase Award, celebrating exceptional creativity and setting a benchmark for quality. This prestigious accolade not only highlights industry excellence but also serves as a trusted signal for retailers and buyers.

The top innovations are selected by an independent and expert jury – experts from the fields of industry, trade and science. The three best innovations are awarded prizes and honored in a private setting at the festive ISM dinner.

The top 3 innovations of ISM in 2025

1. Winner: Yummy super sour candy paper

Product: Yummy super sour candy paper

Company: Primus Wafer Paper BV

Yummy Super Sour is a unique new product that directly melts in your mouth leaving a burst of apple or lemon sour flavour without all the calories or the typical wine gums or sours candies.

These potato starch sheets are ultra thin and designed to maximise the taste explosion in the mouth. Unlike the typical sour products in the market, this is innovative and unlike any other. They are available as consumer packed product but also available in private label on request.

2. Winner: Pulp ´n Choc fruity mix

Product: Pulp ´n Choc fruity mix

Company: Confiserie Vandenbulcke

Pulp’n Choc Fruity Mix is an extension of the innovative product Pulp ‘n Choc, comprising luxury Belgian chocolate that’s been made with sustainability at the forefront.

Each chocolate features upcycled cacao pulp, an underutilised byproduct, blended with natural fruit flavours such as lemon, orange and strawberry. This approach not only highlights the fresh, fruity nuances of the cacao but also supports eco-friendly efforts and provides fairer compensation to cacao farmers.

The result is a delectable, guilt-free indulgence that’s rich in taste and kind to the planet, less waste is key. Perfect for those who appreciate an environmentally conscious treat.

3. Winner: wO´s

Product: wO´s

Company: Barth Ltd

Wholesome, crunchy snackers crafted from nutrient-rich legumes. These fibre-packed, gluten-free snacks are loaded with plant-based protein and natural goodness, offering a perfect balance of flavour and nutrition.

Whether paired with a favourite dip or enjoyed on their own, they’re a guilt-free, delicious choice for health-conscious snack lovers. Available in a range of sizes, weights, and shapes perfect for all snack moments.

The ISM website has a fantastic New Product Showcase where you can view all the innovation on show, product by product … CLICK HERE

Source: ISM, Koelnmesse