Doritos Jacked: A bigger bolder snacking experience
PepsiCo SA has introduced a bigger, bolder, thicker version of the popular tortilla-style corn chip range with the launch of Doritos JACKED.
Available in two tasty intense flavours, Spicy Nacho and Smokin’ Hot BBQ, new Doritos JACKED is designed to deliver a bigger crunch, ideal for a youthful market hungry for new snacking options.
“The launch of Doritos JACKED offers fans a JACKED up version of all the things they love about the recognisable triangle corn chip range. The introduction of Doritos JACKED to the South African market is a bigger and bolder version of anything Doritos has offered to date,” says Ian Pate, PepsiCo SA global brands marketing manager.
“Doritos was once again awarded the title of ‘coolest snack brand’ in the recent Sunday Times Generation Next 2015 Survey, and it’s accolades such as this which drive us to continue developing new and exciting products for our fans. As Doritos has positioned itself as a brand for the bold this is also an exciting way to deliver on this promise,” he adds.
The launch of Doritos JACKED will be supported by an integrated marketing campaign including an impactful TVC, comprehensive PR and digital activity as well as engaging nationwide in-store point of sale material and sampling campaign complete with colourful DJ booth style sampling tables.
Doritos JACKED will be available from major retailers nationwide in a bolder 230g bag at a recommended selling price of R19.99.
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