30 Jan Diet Coke’s new hunk sure knows how to wear soda

A memorable TV ad that helped spur Diet Coke’s massive success was the Diet Coke Break. That was in 1994 where a builder gets his kit off for a team of female office workers at tea-time, to a ballsy Etta James soundtrack. As Diet Coke turns 30 years old, a new version of the ad has just been released. Nearly 20 years after the improbably named male model, Lucky Vanous, scorched his way into the collective female unconscious with his portrayal of a thirsty shirtless construction worker, Diet Coke has returned to Hunktown.

A lot has changed in the past couple decades, though, aside from the dated hairstyles of the original ad. In the BETC London-created update, the group of ladies doesn’t simply gather to have an audience with a chiseled gardener (British model Andrew Cooper). This time out, they take an active role in making him take his shirt off.

Very watchable stuff for the ladies… see the old and new ads here…

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