The count-down starts to the 2018 annual SAAFFI seminar

MOTION OF NO CONFIDENCEpromoting a bright African future for the flavour and fragrance industry” is the tagline of the 2018 seminar hosted by SAAFFI, the SA Association of the Flavour & Fragrance Industry.

Says the press release:

The entire fragrance and flavour industry in South Africa, including those that are allied to it, as suppliers of ingredients, equipment or services, excitedly anticipates every year the announcement of the details of the SAAFFI annual seminar and workshop.

The 2018 event, the 16th SAAFFI seminar, will be held on Tuesday, 6 March at the Bytes Conference Centre in Midrand, Gauteng.

The 2018 seminar themed “MOTION OF NO CONFIDENCE – promoting a bright African future for the flavour and fragrance industry”, will examine many of the positive factors that synergise towards making the future of the flavour and fragrance industry in Africa a particularly exciting one!

A world-class researcher will present the story behind exotic raw materials harvested in the wilds of northern Namibia; an expert in water management will show how our industry can help in the alleviation of the local water crisis; an African business expert will present an honest assessment of “How to do business in Africa” and flavour and fragrance trends will be highlighted.  

The full-day program features an impressive line-up of speakers, a hands-on workshop, an inspiring motivational presentation and a networking cocktail event, where various interesting (sometimes dramatic!) tastes and aromas will be showcased.

For the last 15 years, the annual SAAFFI seminar has attracted around 200 key personnel drawn from a wide range of companies both in the flavour & fragrance sector, and from FMCG companies (who are users of flavours and fragrances), as well as academics, consultants, regulators, raw material suppliers and anyone interested in the fascinating world of fragrance and flavours.

The day offers a valuable learning and networking opportunity to people in management, sales, marketing, technical, procurement, R&D, applications, operations and even tertiary level students.

Addressing relevant topics of newsworthy interest, and confronting thorny business issues has always been one of the guiding principles of the organising committee.

The 2015 seminar “ Back to the Future” looked at the trend of reverting to apparently out-dated technical and business practices as a means to making progress; 2016 saw the seminar addressing important emergent trends within Africa for flavours and fragrances, at the event entitled “One Africa: demonstrating the tastes and aromas of our continent; the 2017 seminar “Fast Forward to Slow” showed how pressing the pause button benefits the person and their immediate environment, and how this benefit can be translated into an advantage at work.

Concerns about negotiating peak hour traffic can be happily allayed as the Gautrain transport system serves the venue.

This is an industry event which offers so much for so many. Those who attend are sure to take away added skills, useful information and a solid dose of career-oriented motivation.

An additional attraction is the jam-packed goody bag which each delegate takes home at the end of the day!

SAAFFI, the South African Association of the Flavour & Fragrance Industry, represents all aspects of this fascinating industry. It unites the industry across non-competitive issues, freeing up individual organisations to grow their business.

For more information, and to book for the event, go to