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Puratos Bidfood

Belgium’s Puratos in South African bakery JV with Bidcorp

Baked goodies LBidcorp Food Africa, a subsidiary of JSE-listed Bidcorp, has signed agreements with the Puratos Group whereby Puratos will become an equal shareholder in Bidcorp Food’s Bakery Solutions Division (BBS).

BBS manufactures and supplies bakery ingredients to industrial bakers, the craft market and large retailers under the Chipkins and NCP brands in South Africa’

Puratos, a €1.6bn turnover business, is headquartered in Brussels and specialises in the development and production, as well as the international distribution and marketing, of high quality ingredients for the global bakery, patisserie and chocolate sectors.

Puratos employs 7225 people, 840 R&D researchers and technical advisors, with a 2.2% of turnover investment in R&D.

Products are produced in 55 production units in 44 countries, has subsidiaries operating in 68 countries, marketing and distributing their products in 100 countries across the globe. Products are demonstrated and developed at 77 innovation centers in the world.

Bidcorp CEO, Bernard Berson, commented, “The proposed transaction provides BBS with an opportunity to grow its existing business and to develop new products and tailor-made solutions for the South African baking industry.”

Said Daniel Malcorps, CEO of Puratos: “This acquisition in South Africa will help us further develop the booming African market. We want to expand further in Africa.

“Not only does it help us strengthen our global presence, but it also gives us the opportunity to bring the same Puratos quality ingredients to every baker on the continent. With this investment we also aim to accompany our industrial and retail customers who look at Africa, just as we do, as the next big frontier.”

The CE of Bidcorp Food, Klaas Havenga commented: “Though BBS has been a strong competitor in its market despite the presence of multi-nationals, the JV will be in a much stronger position on the back of Puratos’s technical strength and specialised ingredients.

“This augurs well for strong future sales growth, especially in market segments of the baking industry where BBS traditionally was underrepresented,” BBS MD, Nigel Phillips said.

“Planned investment in new product categories and technology are very exciting and will offer new employment opportunities and learning and development experiences to current management and staff. 

“Customers will benefit greatly from the many new product offerings and the enhancements of products due to access to Puratos’s know-how. The extent of investment that Puratos makes into R&D is very impressive and will bring many new opportunities to the market.”

The closing of the transaction is subject to the approval of the SA Competition authorities; SA Reserve Bank and other conditions customary to transactions of this nature.

Berson concluded, “Employees will be exposed to new skills and job opportunities, innovative products and international best practices.”

Source: SENS

 

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