Battle-of-the-Buzz

Battle of the buzz: Consumers driven to food fears in the digital age

“Battle of the Buzz”, a free white paper, provides critical insights for food and beverage manufacturers by exploring recent research on the media landscape around high fructose corn syrup (HFCS) and how this impacts consumer attitudes and purchase behaviours.

The white paper analyses a recent study conducted by the Center for Media and Public Affairs (CMPA) at George Mason University on the release of scientific research on food ingredients – and how that perpetuates consumer ingredient avoidance as uncovered by Cornell University.

The in-depth analysis shows how buzz from social media and consumer news can drive unwarranted consumer ingredient avoidance and adversely impact businesses.

Key questions addressed in the white paper:

  • Is buzz around specific food ingredients generated by social media and consumer news helping or hurting consumers?
  • How should food and beverage manufacturers sift through the noise to find insights to meet true consumer demand?

Download the white paper here

Please note: This is research funded by the Corn Refiners Association of the US.