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US: PepsiCo backs cocktail culture craze

US: PepsiCo backs cocktail culture craze

PepsiCo is making its first foray into the non-alcoholic cocktail mixers category with the launch of Neon Zebra. The range is aimed at Gen Z and young Millennials (21-34-year olds) who like making. cocktails at home, but are looking for more “fun and practical” mixers. The $858m cocktail mixers category grew 28% in 2020, but […]

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