Caffeine-Free Coke Zero

US: Caffeine-free Coke Zero to hit shelves soon

Coca-Cola will start selling a caffeine-free version of its Coke Zero soft drink this US summer. The Atlanta-based company said Caffeine Free Coke Zero will begin appearing in grocery stores, drug stores and other retail locations in mid-July, with a complete national roll-out in August. The drink will be offered in 12-packs of 12-ounce cans and two-litre bottles. [Click pic to enlarge]

“Caffeine-free products are growing in popularity, making up nearly 30% of all sparkling beverage sales in the US,” said Stuart Kronauge, head of sparkling, Coca-Cola North America Group. “By introducing Caffeine Free Coke Zero, we’re giving fans exactly what they want, making the brand accessible for enjoyment all day long.”

The launch of Caffeine Free Coke Zero is part of a broader strategy designed to make the fast-growing brand even more ubiquitous and available to consumers at any time throughout the day.

According to Beverage Digest, Coke Zero ranks No 11 among carbonated soft drink brands in the US.