30 Aug 2012 UK: New Heinz FIVE Beanz- beanz for grown upz

Adding new zest and contemporary flair to an old food stalwart, Heinz in the UK has launched Heinz Five Beanz, using a marketing platform that these are BEANZ FOR GROWN UPZ.

Says the Heinz website:

Containing a nourishing blend of five different types of beans in Heinz’s great tasting tomato sauce, Heinz Five Beanz are perfect for transforming mealtimes. The delicious mix of haricot, red kidney, pinto, cannellini and borlotti beans provide one of your five-a-day in just three tablespoons and goes perfectly on the side of any plate or on toast or a jacket potato.

Packed full of natural nourishment this new combination of beans is naturally low in fat, naturally high in protein and protein and contains no artificial flavours, sweetners or preservatives. Heinz Five Beanz offers an exciting option for a variety of mealtime occasions.

Combining the flavour and texture of a mix of five beans, Heinz Five Beanz includes:

• Haricot – This much-loved bean is creamy white with a smooth, slightly nutty flavour. The Haricot bean originates from North America where they are known as the ‘Navy Bean’ and are used in the nations favourite Heinz Beanz
• Red Kidney – Known as the ‘chilli bean’ as these are often used in Chilli Con Carne, red kidney beans are sweet in flavour and packed full of protein.
• Borlotti – Red and speckled, these beans have a nutty flavour and are known as ‘cranberry beans’. They are very popular in Italian, Portuguese and Greek cooking and have a sweetish flavour with a smooth creamy texture.
• Pinto – Popular in Spain and Mexico cooking, Pinto means ‘painted’ in Spanish. So-called because of its mottled colour (similar to that of a Pinto horse) these beans turn pink when cooked.
• Cannellini – Dubbed the white kidney bean these are widely used in Italian cooking, When cooked, they have a fluffy texture and a slightly nutty, mild flavour.

These beans are all blended together and mixed with Heinz’s delicious tomato sauce to create New Heinz FIVE Beanz.

Source: http://www.heinz.co.uk