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Tiger Brands dubbed an “infantile bully”

Bruce Cohen, a former journalist on the Mail & Guardian, and in recent years the founder of Absolute Organix, has blogged on what he views as some overly heavy-handed tactics from Tiger Brands over baby food. He writes:

Earlier this month my company took a stand at a baby show at Emperor’s Palace. We decorated our stand with posters and products to promote Holle, a Swiss range of organic baby foods and formulas, which we have been distributing for several years. One of the posters we put on the stand said: “Holle — Trusted Swiss Quality and Purity.”

Yesterday I received a letter from Spoor & Fisher, lawyers representing Tiger Brands, owners of the giant Purity brand of baby foods.

The full text of their letter is published below, but the gist of it is that Tiger claims we have infringed their trademark by using the word “purity” in our poster.

The full text of their letter is published below, but the gist of it is that Tiger claims we have infringed their trademark by using the word “purity” in our poster. (You can see a copy of the poster here).

That’s right, Tiger believes it owns the word “purity” when any reference is made to baby foods in this country.

You’d think that a company with a public image akin to babyshit after it fleeced millions of poor people in the bread price-fixing scandal would have more important things on its corporate mind. Clearly not.

My response to their long letter is also published below. The gist of it is that I told them to bugger off, but I somehow suspect they won’t. I’ll keep this blog posted as the story develops……

Mail & Guardian: Read more

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