Kirin cola

The world’s first fat-busting cola

Japan is renowned for its prodigious and eclectic-to-bizarre product innovation when it comes to food and beverages – and recently, giant beverage maker, Kirin, has announced that it will be releasing the “first-ever” health food cola on April 24. The drink will be called Kirin Mets Cola. According to the company, the drink contains an indigestible form dextrin sometimes used as a fibre supplement, which restricts the body’s ability to absorb fat while eating. It contains no sweeteners and has strong carbonation for a refreshing feel. They also claim that blood tests performed in house after consuming the beverage prove the drink keeps levels of neutral fats low after eating.

An increasing health consciousness, particularly among 30-something males, combined with the indisputable fact that high-calorie, delicious foods like hamburgers, pizza and chips just cry out for a cola accompaniment, has led to the development of this fat-busting drink, says Kirin.

The company adds its target demographic is guys who love cola but are worried about their weight, as well as former customers who have stopped buying soft drinks for health reasons. With Mets Cola, they hope to welcome them back with open arms.

Source: RocketNews24, a Japanese news blog