07 Jun 2012 The coolest SA brands
Wot yung peeps tink bout brands 2day cn hlp make dem da shiz niz 2moro. Simply put in the Queen’s English: What the youth think about brands today can help make or break it for those brands tomorrow.
Not surprisingly, and for the second consecutive year, BlackBerry not only took home the Coolest Cell Phone Award and the Coolest Hi-Tech Gadget Award but also the Coolest Brand Overall Award in the 2012 Sunday Times Generation Next Brand Survey Awards. What about the food and drink categories?
In its eighth year, the 2012 Sunday Times Generation Next Brand Survey Awards, conducted by HDI Youth Marketeers, spans 73 categories and voices what the South African youth – aged between 8 and 22 – deem cool.
Over 6 000 young South Africans – from across seven provinces – were polled on everything from the ‘coolest’ fast food outlets to cellular network providers, celebrities to fashion brands, banks to tertiary institutions.
The survey illustrates what the leaders, movers and shakers of tomorrow are responding to today, as well as measuring the effectiveness marketing and branding campaigns – either specifically or not specifically aimed at this particular target market – are being consumed and interpreted.
Coolest Brand Overall 2012
1 BlackBerry
2 BMW
3 Coca-Cola
4 Nike
5 Apple
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Coolest Corporate Citizen 1 BMW 9.35 2 Coca-Cola 9.21 3 DStv 8.69 4 Woolworths 7.45 5 McDonald’s 6.18 |
Coolest Breakfast Cereal 1 Kellogg’s Coco Pops 13.67 2 Kellogg’s Corn Flakes 12.17 3 Jungle Oats 10.47 4 Nestlé Milo 9.49 5 Weet-bix 8.36 |
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Coolest Grocery Store 1 Pick n Pay 25.87 2 Woolworths Food 19.19 3 Checkers 12.62 4 Spar 12.01 5 Shoprite 8.00 |
Coolest Dairy Drink 1 Yogi Sip 21.64 2 UltraMel Custard 15.46 3 Nestlé Milo 13.59 4 Inkomazi 8.97 5 Nestlé Nesquick 8.28 |
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Coolest Energy Product 1 Red Bull 21.02 2 Energade 12.11 3 Monster Energy Drink 11.69 4 Powerade 9.65 5 Bar One 9.47 |
Coolest Snack 1 Doritos 26.42 2 Simba Chips 19.66 3 Lay’s 14.71 4 Niknaks 8.35 5 Fritos |
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Coolest Cold Drink 1 Coca-Cola 19.11 2 Appletiser 10.15 3 Fanta 8.73 4 Iron Brew 8.33 5 Liqui-Fruit 7.27 |
Coolest Sweet 1 Pin Pop 10.85 2 Jelly Tots 7.98 3 Astros 7.38 4 Smarties 6.63 5 Jelly Babies 6.52 |
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Coolest Yoghurt 1 NutriDay 20.72 2 Parmalat 18.63 3 Woolworths Yoghurt 4 Danone 11.91 5 Pick n Pay Yoghurt 9.68 |
Coolest Chocolate 1 Ferrero Rocher 10.67 2 Kit Kat 10.02 3 Bar One 8.64 4 Lunch Bar 8.47 5 PS 6.74 |
Dealing with a target market firmly rooted in the digital age, the 2012 Sunday Times Generation Next Brand Survey Awards ceremony saw in attendance the top brass of local and international corporate and consumer brands as well as local TV, radio and film personalities.
For an event image gallery visit https://www.facebook.com/pages/Sunday-Times-Generation-Next-2012-Awards/359322124127122