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08 Nov Behind McDonald’s big transparency play

Posted at 10:51h in Food Marketing Innovation and NPD by admin 0 Comments

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McDonald’s Canada has gambled with a frank question-and-answer-driven social media campaign that has gone on to earn huge publicity and positive reviews. The CMO behind the campaign explains how and why the transparent approach worked....

20 Jun Twitter-activated vending machine trades BOS tea for tweets

Posted at 11:40h in Food Marketing Innovation and NPD by admin 0 Comments

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Cape Town's BOS Iced Tea company has hit global beverage marketing headlines with a social media promotion, par excellance, using what appears to be the world's first Twitter-activated vending machine. The machine is named BEV, and has been rewarding people at Cape Town's Wembley Square...

08 Nov Behind McDonald’s big transparency play

20 Jun Twitter-activated vending machine trades BOS tea for tweets

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