20 Nov 2020: The year of inulin?
The prebiotic fibre inulin is having its moment in the sun thanks to strong consumer desire for less sugar, for more protein and for products that support digestive wellness, says New Nutrition Business.
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The prebiotic fibre inulin is having its moment in the sun thanks to strong consumer desire for less sugar, for more protein and for products that support digestive wellness, says New Nutrition Business.
How do brands continue to capitalise on demand for protein-rich foods while still captivating consumer attention? Here are some examples out of Europe...
A strong interest in protein content and high-protein products across the food and drinks market is continuing to develop, reports Innova Market Insights, despite the fact that most Western consumers already get enough protein in their diets.
...Protein powder is being added to foods from bread to ice-cream - brands worldwide are bulking up with a host of protein-enhanced products in an effort to create a new lucrative niche. ...
Carbs? Calories? Fat? They are so very last decade. Dieters and would-be healthy eaters know the nutrient of the moment being tallied, sought and bought is protein....