26 Mar US: First new bottle design for Pepsi in 15 years
PepsiCo has redesigned its 20-oz Pepsi bottle (591ml) for the first time in 17 years and which will begin rolling out across America in April. [Click to enlarge]
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21 Nov Pepsi Special with fat-blocking fibre launches in Japan
Fruits, vegetables and wheat bread are all sources of fibre. Now, so is Pepsi-Cola in Japan - PepsiCo has launched a version of its namesake soda with a fat-blocking fibre, dextrin, in Japan. ...
18 May US: Soda makers scramble to fill void as sales drop
Cold, bubbly, sweet soda, long the American Champagne, is becoming product non grata in more places these days. Schools are removing sugary soft drinks from vending machines at a faster pace, and local governments from San Antonio to Boston are stepping up...
29 Mar Pepsi counts on “Next” to lure back lost drinkers
On Monday March 26, PepsiCo released Pepsi Next, which as it hopes will be "a game changer in the cola category". It has 60% less sugar with the "real cola taste"....
07 Mar US: Science again dismisses caramel colouring scare
American advocacy group, Center for Science in the Public Interest (CSPI), is well-known/infamous for alerting the public/overblowing fears about many of the foods we eat. This week it has been creating headlines again, repeating its soda scare - on the chemical in...
15 Sep UK: Pepsi launches new fatter skinny cans in aftermath of controversy
Plus ca change, plus c'est la meme chose...
23 Mar Pepsi pays $60m to sponsor X Factor in US
After missing one of the biggest marketing opportunities in a generation, PepsiCo says it is not about to make the same mistake twice. Pepsi is ponying up more than $60 million to sponsor "X Factor," Simon Cowell's new talent show set to debut this fall...