10 Sep Mondelez’s new CEO unveils plan to make snacking right
Mondelez International recently revealed the company’s new tagline — “Snacking Made Right” — as CEO Dirk Van de Put rolled out a new strategic plan to get its growth back on track.
02 Oct Oreo campaign looks to connect with families throughout SA
Mondelez South Africa reports it went the extra mile in researching and creating a new marketing campaign for its famous Oreos cookies - embarking on a qualitative market survey to find out what effect modern lifestyles are having on South African families....
11 Oct Mondelez launches Cadbury’s Dairy Milk Oreo in UK
Mondelez is combining its Oreo and Cadbury Dairy Milk brands for the first time to launch a new chocolate bar....
11 May OREO enters 100th year crossing the $2bn-mark
Kraft Foods brand, OREO, celebrates a century of unleashing the kid inside us all. But turning 100 has not slowed down this global brand, which grew nearly 25 percent in 2011 alone. And that momentum continued into the first quarter of...
08 Mar The Oreo turns 100!
While it has only been available in this country since 1999, the most celebrated cookie in the world has to be Kraft Foods' Oreo - and this week, on March 6 2012, it turned 100! Known as "milk's favorite cookie," these creme-filled chocolate sandwich cookies...
12 May New Oreo confirmed! And it’s bigger than ever
First, there was the Oreo, a humble cookie developed in 1912 by the National Biscuit Company, now known simply as Nabisco. Then came the variations: the Double Stuf, the chocolate-coated Fudge Cremes, the Mini Oreo. Now, Nabisco has announced perhaps the most indulgent Oreo in...