07 Dec Nielsen’s annual FMCG innovation honours
Nielsen Global Connect has released its always-anticipated Top 25 Breakthrough Innovation winners - and more than half of those on the 2019 list are food-bev brands.
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Nielsen Global Connect has released its always-anticipated Top 25 Breakthrough Innovation winners - and more than half of those on the 2019 list are food-bev brands.
The sale of private label products in South Africa has been on an upward trend since 2016, with spend on this segment growing at almost twice the pace of named brands. And this rise is being fueled by increased innovation and differentiation by retailers and suppliers.
The South African consumer landscape is currently fragmented and polarised, characterised by what Nielsen terms "the double-edged demand of the South African consumer".
The latest research from Nielsen reveals that sales of Private Label products in South Africa now equate to R49.3bn annually and the sector commands a healthy 21.1% share of the South African retail sector, up from 20% in 2017, and ahead of branded product growth in the country.
South African consumers are facing an increasingly stressful, time-starved lifestyle which has created a burgeoning demand for convenient solutions that can help simplify their lives. This lends itself to a host of untapped opportunities for South African manufacturers and retailers, says a new Nielsen report.
Who would have guessed that among all the new products to hit the cheese aisle in America, the most successful would be sliced just a bit thinner than the rest?
...Nielsen has issued a list of 14 breakthrough innovation products, many of them food-bev items, based on products introduced in the US in 2012 that continued to do well in their second year in the market.
...Diversifying palates and a focus on health in North America are driving increased demand for a range of atypical meats at the dinner table, introducing an element of adventure along the way, reports a new Nielsen study.
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