The arrival of alternatives for almost everything in food and beverages has been driven by a number of factors, but health remains the leading reason, according to Innova Market Insights.
The free-from foods market is booming in many parts of the world, widening into new categories and increasingly moving into the mainstream with introductions from major manufacturers and brands. Leading supermarket multiples are dedicating more shelf-space and improving in-store signage, as well as offering their...
Global launch numbers for lactose-free dairy products more than tripled in the five-year period to the beginning of 2012, according to Innova Market Insights data. The share of total tracked dairy introductions featuring a lactose-free positioning rose from less than 2.5% to 4.5% over the...