09 Jan Ten macro trends impacting food and beverage innovation in 2019

Food developers love thinking about which "it" flavour is going to pop this year, or which vegetable will replace kale and cauliflower. But there are generally bigger, longer-term societal changes that drive these things. These are Macro Trends, as outlined by Mattson, a Silicon Valley food innovation and development firm, and which it believes will impact things in the long term. Here are its picks for 2019.