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10 Dec

Posted at 11:56h in Food Trends 2018, Food Trends 2019 by
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As brand owners, from the giants to the smallest of startups, have found to their cost, no matter how smart your company is we are all at the mercy of trends. The power to influence them is limited. Success comes from keeping an eye on the approaching waves, and if they’re right for your brand, catching them at the right time and successfully surfing them.

19 Nov

Posted at 15:17h in Food Trends 2018 by
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Provenance, authenticity and artisanal processes are transforming mainstream food-bev categories. The idea of “provenance” – having a back-story anchored in heritage and trust and perhaps made in a traditional, artisanal way – is now entering the strategies of largest companies, according to 10 Key Trends in Food, Nutrition and Health 2019, the annual trend report from New Nutrition Business.