26 Mar US: First new bottle design for Pepsi in 15 years
PepsiCo has redesigned its 20-oz Pepsi bottle (591ml) for the first time in 17 years and which will begin rolling out across America in April. [Click to enlarge]
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29 Mar Pepsi counts on “Next” to lure back lost drinkers
On Monday March 26, PepsiCo released Pepsi Next, which as it hopes will be "a game changer in the cola category". It has 60% less sugar with the "real cola taste"....
16 Mar PepsiCo: Good for you, not for shareholders
The Cola War continues. As Pepsi struggles to regain market share, Indra Nooyi’s job is on the line...
10 Feb US: Cola giants cut costs and jobs to boost marketing
The world's two super-cola powers, PepsiCo and Coca-Cola, have outlined business plans this week to better compete against each other and please shareholders: both are looking at cutting costs dramatically while at the same time investing those saved millions into marketing...
23 Mar Pepsi pays $60m to sponsor X Factor in US
After missing one of the biggest marketing opportunities in a generation, PepsiCo says it is not about to make the same mistake twice. Pepsi is ponying up more than $60 million to sponsor "X Factor," Simon Cowell's new talent show set to debut this fall...