Stylish revamp of Nature’s Source muesli
Bokomo’s Nature’s Source brand of muesli has been given a stylish makeover – with a modernised packaging design and the launch of several new flavours. [Click pic to enlarge]
Stellenbosch’s Just Design is responsible for the revamp, and has this to say about its work: “Nature’s Source breakfast cereals are homely, natural, and wholesome. This is a brand with heart that comes from nature. This positioning is reinforced in the new packaging by a farm-style feel and origin, communicating that it is all-natural and authentic, despite being a mass brand.
“Throughout the upgrade, designers were conscious of staying true to the brand strategy so the character of this respected brand was preserved. It is still the Nature’s Source everyone knows and loves, just a little refreshed and rejuvenated.“
The new-style Nature’s Source features three ranges of muesli: the regular Crunch range of classic muesli; the Benefit range offering a nutritious, great-tasting alternative for the more health-conscious consumer; and the Luxury range, for more indulgent tastes, with nuts, smooth chocolate and rich flavours.
Two new variants, Chocolate & Honeycomb and Rocky Road flavours, join the strawberry, yoghurt, nut and tropical sensations options in this latter range.
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