Stylish packaging revamp for Esprit

Stylish packaging revamp for Esprit

Distell’s 36-year old Esprit brand, is sporting new-look packaging and a conversion from paper to pressure-sensitive labels. Launched in 1984, Esprit was one of the first flavoured ‘wines’ on the South African market, with 7% alcohol by volume. The brand relaunched in 1996 as a natural fruit ale with an alcohol level of 5% and […]