18 May 2012 South Africa stands proud in SIAL d’Or Awards
SIAL food expo only takes place in October, but the winners of its SIAL d’Or new product competition have already been announced. Judging, by editors of 28 retail trade magazines from around the world, recently took place in Montreal.
South Africa did not win any of the top category prizes, but our products reportedly were highly commended. The South African country award went to…
The trade magazine, Supermarket & Retailer, is SIAL’s local partner and editor, Laura Durham, reports back from Montreal that the basket of nine chosen South African products was highly commended by the 28 international judges.
So:Shi from Dynamic Commodities was awarded the prestigious South African Country Winner honour for SIAL d’Or 2012.
So:Shi is a sorbet dessert based on the concept of the popular Japanese delicacy, sushi. There are three different flavoured rolls, each wrapped in edible wafer paper: Lemon Sorbet with Kiwi and Strawberry Centre, Caramel Apple Sorbet with Caramel Centre, and Pomegranate Lemon Sorbet with Mixed Berry Centre. It is a completely new and innovative dessert on the South African market, perfect as an easy-to-prepare and delicious ending to a dinner party.
Supermarket & Retailer: You can read more about the SIAL 2012 winners here
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FOODStuff SA already named this innovation as best new product at Anuga 2011…
Port Elizabeth’s Dynamic Commodities (DC) does it again! No stranger to innovation and international NPD awards, it came up trumps at Anuga 2011, using the expo to debut a great new concept to the global marketplace. The product is So:Shi, fruity sushi sorbet, a concept which combines the company’s expertise in top-notch sorbet and fruit preparations. |
Amid the thousands, if not millions, of SKUs that were on show at Anuga 2011, how ironic that a South African product should rank as my “Best New Product of Anuga 2011”. Taking as an objective a viewpoint as I could, and selecting it from among all the novel, new and different that I happened upon during my five days of trawling the show (you simply can never see all of Anuga), my award goes to…