24 Aug 2024 Simba and KFC collaborate again to launch new flavour chips

In 2022 Simba and KFC launched Zinger Wings flavoured chips, giving fans the chance to enjoy two of their food favourites in one go…. now there’s more!

The iconic duo is back with this latest flavour creation: Simba’s KFC Original Recipe flavoured Potato Chips. This new offering brings the ‘Finger Lickin’ Good’ taste of KFC’s secret recipe to Simba’s beloved chips.

Simba has a long history of putting memorable South Africans flavours into its chips, from the well-known tang of Mrs Ball’s Chutney to the savoury yummyness of the classic Creamy Cheddar flavour.

“With Simba being a homegrown South African favourite and KFC’s delicious Original Recipe Chicken earning a top spot in South African’s hearts over decades, bringing these two iconic brands together again just made sense,” says Vilosha Soni, Chief Marketing Officer at Pepsico South Africa.

“Capturing Mzansi’s unique tastes and the flavour sensations of KFC’s best-kept secret in a crunchy, satisfying Simba chip is a work of art, and the result is truly another revolutionary taste sensation from two of South Africa’s most iconic brands.”

Grant Macpherson, chief marketing officer at KFC South Africa, adds, “KFC and Simba’s collaboration is a match made in snack heaven, thanks to our shared love for bringing memorable and iconic tastes to South Africa. The result of our latest venture together is nothing short of a Finger Lickin’ flavour sensation, and we look forward to hearing what Mzansi thinks.”

Source: Simba