SIAL 2012’s top winner!
A Hungarian seafood product has won the prestigious international SIAL d’Or 2012 award for commercially successful innovation.
Created in 1986, the illustrious awards, associated with the world’s second-largest food trade fair, recognise innovations that have become major retail successes in their national food markets.
Judges at the SIAL 2012 exhibition in Paris last week gave the award to Selfish Trout with herb butter – a portion of ready-to-cook fresh fish.
Launched by PLP Seafood Hungary last August, the product comes in vacuum packaging that helps extend the shelf life of the fish, and can be cooked in the oven in 10 minutes with no need to open the bag. [Click to enlarge]
Selfish Trout, which took first place in the SIAL d’Or fresh non-dairy category in May this year, beat eight other finalists to scoop the coveted SIAL d’Or award.
Two UK products had been in the running for the top spot: Britvic’s Turbo Tango had earlier won the non-alcoholic drinks category, while Mondelez International’s Guzzle Puzzle was voted best sweet grocery product.
SIAL d’Or awards are designed for products that were marketed before 1 November of the previous exhibition; have been on store shelves for at least six months; and are innovative when they were launched in their countries. Each SIAL d’Or jury member (made up of representatives from international B2B food and beverage magazines) bases his/her rating on product characteristics, marketing mix, sales performance and overall appraisal.
This year, the 243 products selected by the jury, competed in nine product categories, including savoury grocery products; sweet grocery products; fresh non-dairy products; fresh dairy products; savoury frozen food; sweet frozen food; non-alcoholic beverages; alcoholic beverages (excluding wines); and wine. Above this are individual Best of Country winners.
Dynamic Commodities have done it again; this year winning the SIAL D’Or 2012 Best Product for South Africa for So shi, a fruity sushi sorbet.
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