24 Aug 2024 SA’s Number One jam brand launches new flavour variant

Rhodes Quality’s new apricot and peach jam aims to capture growing market….

Market leader in jams, Rhodes Quality is working to capture more market share with its newly-launched Apricot and Peach jam, the fourth largest flavour within the jam category.

RFG’s new addition to its existing jam range claims to “blend exceptional quality and taste, bringing consumers a flavour they love from a name they know and trust”.

The new variant has been launched in a 290g cup with resealable lid, for convenience and freshness. First to market with the cup format, RFG says its Rhodes Quality brand has helped to drive the growth of this segment, making cups now the second largest pack size in jams.

“As South Africa’s number one jam brand, with an already established reputation for quality, we will continue to innovate based on what our consumers want,” said head of marketing at RFG, Maria Soares. “Our new Apricot and Peach jam is perfect for sandwiches, baking and cooking.”

“Ongoing innovation is a key driver of RFG’s sales and market share growth, and we aim to build on the strength of the Rhodes Quality brand as we expand into this new flavour category,” she added. “When you choose Rhodes Quality, you’re choosing wholesome nourishment and great taste,” Soares concluded.

Source: Rhodes Quality