25 Oct 2011 SA shines at 2011 IDF Dairy Innovation Awards

The International Dairy Federation and Dairy Innovation magazine announced the winners of the 2011 IDF Dairy Innovation Awards on October 18 during the IDF World Dairy Summit in Parma, Italy – and South Africa was among them.

SAMPRO (SA Milk Producers’ Organisation) did particularly well at the awards, winning the Best Generic Dairy Marketing Campaign for its Consumer Education Project of Milk SA – the Cow-dealer; as well as the Best Consumer TV/Cinema Advertisement or Social Networking Marketing Campaign for the same initiative.

The Consumer Education Project is an initiative by Milk South Africa that was launched to promote the health and nutritional benefits of dairy. See more on its website here

View an ad from this great campaign below on YouTube, and click here to see more…

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In other SA dairy success, Fair Cape Dairies was an IDF finalist in these two categories:

Best New Dairy Drink — for Fair Cape Rooiboost Rooibos drinking yoghurt shots
Best New Functional Dairy — for Fair Cape Rooibos Yoghurt

This year’s International Dairy Innovation Awards attracted over 125 entries from 25 countries in 14 categories including products, packaging, marketing as well as environmental sustainability. The judging panel was made up of 10 industry experts and was chaired by American Bill Bruce, editorial director of the FoodBev Media group.

Both Rooiboost Drinking yoghurt shots and the rooibos yoghurt are highly regarded for their health benefits, with Rooiboost combining the recommended intake of six cups of rooibos tea per day to aid and help fight cancer. They are the only yoghurt products to be endorsed by CANSA.

“We are thrilled at this phenomenal achievement. We have always believed in these products, however, to have them recognised as some of the best new dairy products in the world this year eclipsed our greatest expectations,” says Louis Loubser, marketing director of Fair Cape Dairies.

The other winners:

• Best New Cheese — La Fromagerie, from Canada, with Mini Hors-D’oeuvre.
• Best New Butter or Spread — Ljubljanske Mlekarne, from Slovenia, with MU Vita.
• Best New Ice Cream — Nanyang Polytechnic, from Singapore, with Frozherb.
• Best New Dairy Drink — Inner Mongolia Mengniu Dairy Group, from China, with Xinyangdau Zhenyang.
• Best New Functional Dairy Product — Parmalat Australia, from Australia, with Vaalia Innergy.
• Best Newcomer Brand of Business — Bright Dairy & Food Co, from China, with Mosili’an.
• Best Health Education or Nutri-Marketing Initiative — Dairy Farmers of Canada, from Canada, with the Power4Bones campaign.
• Best School Milk Campaign — Korea Dairy Committee, from South Korea, with the Milk Mentor campaign.
• Best Environmental Sustainability Initiative — Inner Mongolia Mengniu Dairy Group, from China, with Mengniu sustainability programs.
• Best New Ingredient for Dairy Foods or Beverages — Meiji Co, from Japan, with Meiji Cocoa Liquid Type.
• Best New Packaging Innovation for Dairy Foods or Beverages — Ecolean, from Sweden, with Ecolean packaging.
• Best Print Marketing, Store Promotion or POS — Coolio, from Belgium, with the Coolio promotion for Friesland Campina Mona.
• Special Lifetime Achievement Award — MilkPEP, from the United States, with Power of Nine.

More details can be downloaded from the IDF website: click here