04 Dec 2024 RFG’s Hinds Spices rings the changes

Some bolstering of this popular brand likely to strengthen its position in the growing spices category….

Looking to build on Hinds Spices’ success in both the short and long-term, RFG is expanding the product range with a 200ml recyclable plastic bottle.

This launch targets convenience, sustainability, and value for consumers, with innovative packaging designed to lock in freshness during storage.

“The new 200ml value pack is designed to cater to the modern consumer’s needs. It offers the perfect balance of convenience and sustainability, allowing customers to continue cooking with Hinds Spices without the worry of wastage or mess,” says Shevani Singh, brand manager at RFG.

“We’ve made sure that two Hinds spice refills fill one bottle perfectly — this means no wastage and no mess, making it an ideal solution for homes that use our spices daily.”

In addition to the Hinds Spice range, to complement the new packaging, RFG is also introducing a Signature Blend range, pictured below.

These blends aim to meet the diverse flavour needs of SA consumers, offering versatility and depth to both everyday meals and special occasions.

“Hinds Spices has always focused on delivering superior taste experiences while maintaining value for money. The introduction of the 200ml bottle and our signature blends will help us expand our reach, driving growth in this rapidly evolving market,” Singh explains.

“Our consumers are providers and nurturers with stretched resources, but they strive to make memorable meals to savour with their loved ones, and Hinds Spices allows them to make meals bigger, bolder and better creating extra special food experiences.”

Source: Hinds – see more here