02 Sep 2020 Refocusing the marketing of alcohol in SA

Refocusing the marketing of alcohol in SA

The marketing of alcohol brands has had to adapt significantly during the COVID-19 lockdown and the subsequent bans on alcohol sales, with a renewed focus on ensuring the creation of an alcohol-safe South Africa. Liquor giants Distell and Diageo SA are collaborating to promote synergy between players and constructively promote the growing trend of moderation, […]