09 Aug 11 Redesigning the food label
We all read food labels, but we’re not always sure what they mean or how to use them. GOOD Magazine in the US wants to change this and earlier this year asked it readers to design a better nutrition label that consumers might actually want to read. As Michelle Obama has said, “We need clear, consistent, front-of-the-package, labels that give people the information they’ve been asking for, in a format they understand.” Some 60 impressive designs were submitted, and four favourites selected.
The Food and Drug Administration will begin work on some possible nutrition label revisions later this year. In the meantime, GOOD recruited four experts to choose the best and brightest of the 60 impressive label designs that were submitted.
The entries were judged by a talented team of writers, nutritionists, and designers including Michael Pollan, author of Food Rules, Robert H Lustig, MD, professor of clinical pediatrics at the University of California, San Francisco, Michael Jacobson of the Center for Science in the Public Interest, Andrew Vande Moere of Information Aesthetics, and Laura Brunow Miner of Pictory.
The panel of judges chose four overall favourites that they thought really deserve attention. The top favourite:
GOOD Magazine: See the other three here….
Related story: GMA releases new Front-of-Pack label concept
Coming soon to US grocery stores: a speed-read nutrition label on the front of food packages that provides large-type icons that list the amount of calories, fat, sodium and sugars. New labels, called Nutrition Keys by the food industry that created them, have been announced by the Food Marketing Institute and the Grocery Marketing Assn. (February 2011)